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When we set out to rebrand CrossFit Influence in 2021, we knew it had to be more than just a gym. We weren’t just chasing PRs, faster times, or heavier lifts. We were chasing impact. Real, lasting Influence on the lives of the people who walk through our doors. That mindset shaped everything, including our logo.
The Symbolism in the Name
At first glance, our name might just look like another CrossFit gym. But take a closer look, and you’ll notice something different: the plus sign we use as the “T” in “CrossFit.” That was no accident. That subtle shift carries a big message.
We’re here to be a Positive Influence.
Not just on your fitness. On your nutrition, your mindset, your habits, your confidence, and your community. The “+” represents the added value we strive to bring to every aspect of your life, both inside and outside the gym.
More Than Just a Workout
Our members know that what happens in class is just part of the story. Whether it’s the encouragement from a coach, the high-fives after a tough workout, or the nutrition support behind the scenes, we’re building something bigger. A culture of people who lift each other up and commit to growth, not perfection.
The plus sign is a daily reminder of our purpose:
To help people live longer, stronger, healthier lives, all while creating a ripple effect of positivity in our community.
A Brand with a Mission
Every time you wear a CrossFit Influence shirt or walk past our logo on the wall, we hope you remember that you’re part of something intentional. You’re not just training at a gym, you’re part of a movement that’s committed to making people better, inside and out.
And that’s what the “+” really stands for:
Progress. Positivity. Purpose.
Want to see how we can have a Positive Influence on your life? Book a free consult and let’s talk.
